Ever wondered where that sculptural chair at the Tokyo Art Fair or the glowing light installation at the Tokyo Motor Show came from? Chances are, they were sourced through IROCO Design, a specialist in European furniture sourcingfor Japan’s most iconic events and spaces.

IROCO Design was founded to bring stylish, in-demand designer furniture from Europe directly to architects, interior designers, event producers, and hospitality brands across Asia. In a market where individuality matters more than ever, IROCO helps clients think beyond cookie-cutter interiors—offering statement pieces that captivate and inspire.
 

The growing popularity of Scandinavian furniture and minimalist European aesthetics is no surprise—brands like BoConcept and IKEA have paved the way. But IROCO goes a step further, providing access to over 40 premium European and Japanese furniture brands, including Pedrali, Petite Friture, Plank, HAY, LaPalma, and True. Whether you're looking to rent or buy, their catalog offers an expansive range: chairs, tables, lighting, bar counters—even illuminated furniture.

“We’re helping to make international brands accessible to professionals in Japan,” says Ted Miller, IROCO Japan President. Founded in Hong Kong in 2011 by Alex Henrich and Sonia Jackson, the company responded to an outdated and costly procurement process by launching an intuitive online platform. Today, clients can receive quotes within 24 hours, along with high-res images, technical specs, and multilingual design support.

With a growing Tokyo showroom and a passion for design-led innovation, IROCO continues to lead in contract furniture and event furniture rentals across Asia. As more clients seek bespoke solutions, IROCO offers not just products—but expertise and inspiration.

Explore IROCO Design’s latest collections and see how they can elevate your next space.

The Start

Established in 2011 in Hong Kong, Alex Henrich and Sonia Jackson noticed the difficulties brands faced when sourcing large volumes of European products; the process was outdated, slow and expensive. Heeding the concerns of those around them, IROCO was born out of a desire to seamlessly bridge the gap between professional buyers and global design brands. Invigorating the market, they built a website where buyers could order what they wished without the bells and whistles of before.

“As clients look for increasingly sophisticated design solutions, we are continually adding case study presentations to stimulate ideas, exploring the changing face of design in our blog posts, and adding new and exciting brands to the resource,” says Alex Henrich, IROCO Design’s Creative Director.

Take a look at their showroom in Tokyo for the latest designs on offer.